The second day of BEAUTYISTANBUL 2025

Istanbul, May 9, 2025 – The second day of BEAUTYISTANBUL 2025 is officially underway at the TÜYAP Fair and Congress Center, marking another dynamic chapter in one of the world’s most influential beauty trade shows. With a vibrant atmosphere and a truly global presence, the event is proving once again to be a key platform for innovation, collaboration, and international business growth.

Spanning from May 8 to 10, the fair welcomes 1,162 top-tier brands from 67 countries, alongside trade professionals and buyers representing 167 nations. From the latest in cosmetics and skincare to cutting-edge packaging solutions and raw materials, BEAUTYISTANBUL offers an unmatched opportunity to explore the full spectrum of the beauty industry.

Industry leaders, experts, and entrepreneurs are reconnecting face-to-face, exchanging ideas, and discovering new opportunities in an environment designed to spark creativity and foster global partnerships.

“We’re thrilled to be back among our valued clients, partners, and new faces from around the world. The energy here is inspiring, and we can’t wait to showcase what’s new,” said one of the exhibiting brands.

More than just a trade fair, BEAUTYISTANBUL stands as a global hub for trendsetting, business development, and cross-border collaboration—solidifying Istanbul’s position as a pivotal meeting point for the international beauty community.